Media Kit



Flow Yoga Magazine Media Kit 2012-13

Flow Yoga Magazine (Flow) is a new yoga magazine dedicated to promoting Yoga. From yoga poses, sequences, teachers, anatomy, culture, music and lifestyle, all we do is yoga. Flow was created to promote yoga to a wider and more diverse audience. The image associated with yoga is one of strength, flexibility and beauty. Flow intends to honor this image, while exploring the scope of what strength, flexibility and beauty really are. Yoga comes in many different styles, shapes and sizes. It offers something unique and different for everyone. Yoga is practiced by almost 20 million people in the United States alone. These numbers continue to grow, as more and more people discover the wide range of benefits yoga provides. These are the people that seek publications such as Flow to explore the many different aspects of yoga.

Flow Yoga is a fusion of the many different facets of yoga. Flow Yoga Magazine represents this fusion in yoga. A flow yoga class is a unique experience, it blends a wide variety of different yoga poses, sequences, lineages, breath work, meditation, philosophies, and music. Flow Yoga Magazine will showcase this uniqueness. We intend to offer a diverse showcase of different yoga styles, methods, and philosophies. Flow is about helping people explore and find what works best for them in their practice, while inspiring a healthy lifestyle. Our mission is to capture the essence of Flow, while helping people create that Flow in their lives.

When you advertise in Flow, you are immersing your company, product or service into a thriving, conscious community of dedicated yoga practitioners. Flow readers are affluent, educated, and healthy. They are leaders, activists and influencers within their respected communities. The average Flow reader is 37 years old, college educated, employed and healthy. They have an annual income of $75,000+ a year. They purchase between $1,000-$4,000 worth of yoga related products per year (hard goods, retreats, teacher trainings and yoga classes). *

*Based on Flow Survey April 2012 on Facebook and flowyogamagazine.com


Target Market:

    -25-45 year old male and female yoga practitioners
    -Regular Yoga Practice or Interested In Starting A Practice
    -Interested in yoga poses, sequences, breath work, meditation, nutrition, music, events,
    teachers, workshops, retreats and festivals
    -Maintain or desire an active, healthy lifestyle

Reach:

    -Website: flowyogamagazine.com | 75,000 page views a month and growing
    -Social Networks: Facebook, Twitter, Tumblr, Pinterest and LinkedIn | 5,000 users and
    growing
    -Print Magazine: 25,000 Issues (increasing by a minimum of 20% with each printing)
    -Digital Magazine: Available on iTunes, Amazon, and Issuu (estimated 25,000 downloads)
    -Newsletter: Monthly mailing to our subscriber list | 2,500 users and growing
    -Clothing: Brand recognition, Flow and allwedoisyoga

Distribution:

    -Whole Foods, City Market, Sunflower, Vitamin Cottage, and many more.
    -Yoga Studios: Grassroots Distribution Network
    -Online: Digital Magazine and Website
    -Mobile App: iPad, iPhone, Android
    -Events: Yoga, Music and Lifestyle Events Throughout the US

Advertising Rates

Print Advertising Rates:

Ad Size Inaugural 1x 2x 3x
Inside Front Cover (2 pages) $1,750 $2,250 $2,125 $2,000
Inside Back Cover $1,000 $1,500 $1,375 $1,250
Back Cover $1,250 $1,750 $1,625 $1,500
2-Page Spread $1,350 $1,750 $1,650 $1,550
Full Page: $750 $1,000 $900 $800
Half-Page (hor) $400 $600 $550 $500
2/3 Vertical $600 $800 $750 $700
1/3 Vertical $300 $400 $375 $350
1/4 Page $250 $300 $275 $250
1/6 Vertical $200 $250 $225 $200

Classified Ads: $1 per word/minimum 25 words, maximum 100 words. Email for details.

Online Advertising Rates:

600×200 Top Header: $200 month
728×90 Header 2: $125 month
220×90 Header 2: $75 month
486×60 Page Header: $25 month
300×250 Sidebar 1,2,3: $100/$75/$50 month
145×145 Sidebar: $25 month
728×90 Footer : $75 month
220×90 Footer: $50 month

CPC and CPM options will be implemented in the next few months. Email for details.


Editorial Schedule:

Issue Ad Close Date Artwork Due Date Distribution Date
Fall 2012 August 1, 2012 August 7, 2012 September 1, 2012
Winter 2012 November 1, 2012 November 7, 2012 December 1, 2012
Spring 2013 February 1, 2013 February 7, 2012 March 1, 2013
Summer 2013 May 1, 2013 May 7, 2013 June 1, 2013

Magazine and Advertising Specs

Creating and designing ads can be an intimidating process. We can design your ad campaign to spec for $40 hour (most ads take 2-4 hours to complete).

Final Magazine Trim Size: 8.375 x 10.875
Perfect Bound

Artwork Submission:

-Documents and files provided from outside sources must be created to trim size.
-For bleeds, pull out a consistent 1/8” on three sides (head/face/foot).
-Live matter cannot be placed closer than 1/4″ to the trim edges.
-Additional “safety areas” are required on perfect bound jobs: the inside front cover/first text page, and the last text page/inside back cover (due to hinge cover).
-Files provided from outside sources (advertisers, etc.) must be placed into your template to ensure proper file size is submitted.
-Set offset to 0.125” (do not use the default of 0.80”).
-Export single page (not grouped) PDF files.
-Use PDF X1A when creating PDF’s – this setting flattens the file. (If you use PDF X4, the files will not be flattened).
-Printer fonts (not screen fonts) must be embedded in each PDF file.
-If marks are included in a PDF, you must offset them 0.125” so they are outside the bleed area (or you can leave marks off altogether).

Additional notes regarding creation of documents and files:

-Use of TrueType fonts is not suggested and will most likely result in reproduction problems.
-Spot colors cannot be used with Transparency when creating InDesign files. http://indesignsecrets.com/spot-colors-and-trannsparency-flattening-in-design-cs3.php.
-Users of InDesign 6.0 (CS4) must upgrade to 6.0.4. If you use anything older than 6.0 (CS3) there is no need to do anything. http://www.adobe.com/support/downloads/product.jsp?product=31&flatform=Macintosh.



The Environment

Our biggest focus as a magazine printer is honoring that from which we take. We intend to stay at the cutting edge of technology to minimize our impact on the environment and deliver the highest quality product to our readers. Media is changing and evolving at a rapid pace. Web used to support print and now we move toward print supporting web. As Flow moves into print, we look at doing so humbly, and in the most sustainable way. We’re starting by using a minimum of 30% Post Consumer Recycled paper in the magazine. We will also be using soy based inks, and we have created a program with the Nature Conservancy to plant a tree for each tree we use. We’re also looking into ways to purchase carbon credits to offset our energy usage on the website and during shipping of the magazine. These things matter and are very important to us.